Metric | Description | Calculation (if applicable) |
Units Sold | Total number of units sold |
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Sales | Total revenue normalized to your preferred currency |
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Net Sales | Total revenue minus revenue from returns Note: Returned revenue will increase as customers return units during the period following purchase that products are eligible for return. | ( ∑ sales ) - ( ∑ returnedRevenueByOrderDate) |
Orders | Total number of customer orders |
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Profit | Total sales minus Amazon Fulfillment Fees, Amazon Referral Feels, Advertising, and Cost of Goods Sold. Note: Advertising does not include sponsored brand video and cost of goods sold can be added in the catalog tab | ( ∑ sales ) - ( ∑ ad spend) - ( ∑ cost of goods sold) - ( ∑ amazon fees) |
Margin % | The percentage of your sales that make up your profit - Calculated as profit divided by sales | ( ∑ profit ) / ( ∑ sales ) |
Page Views | Total number of page views. A page view is recorded each time someone visits a detail page or product variant. |
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Sessions | Total number of sessions. One session is recorded for each customer that visits one or more of your detail pages within 24 hours. |
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Conversion Rate | Total orders divided by total sessions | ( ∑ orders ) / ( ∑ sessions ) |
Unit Session Percentage | Total Units sold divided by total sessions | ( ∑ units sold ) / ( ∑ sessions ) |
Organic Units Sold | Total number of units sold without advertising | ( ∑ Units Sold) - (∑ PPC units sold) |
Organic Sales | Total sales generated from organic sales | ( ∑ Sales) - (∑ PPC sales) |
% Organic | Percentage of sales generated from organic sales | ( ∑ Organic Sales ) /( ∑ Sales) |
Average Price | The average sales price of all items sold | ( ∑ Sales) / ( ∑ Units Sold) |
Average Order Value | Total sales divided by total orders | ( ∑ Sales) / ( ∑ Orders) |
Cost of Goods Sold | Total landed cost of the item being sold including the factory cost, freight and other shipping expenses. Note: Cost of goods sold can be uploaded in the catalog tab |
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Total Amazon Fees | Amazon referral fee plus Amazon fulfillment fee | ( ∑ Amazon Referral Fee) + (∑ Amazon Fulfillment Fee) |
Amazon Referral Fee | Fees for selling on Amazon |
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Amazon Fulfillment Fee | Fees for using FBA to fulfill orders |
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Amazon Fee % | The percentage of revenue spent on Amazon Fees (Total) | ( ∑ Total Amazon Fees) / (∑ Sales) |
PPC Units Sold | Total units sold via pay per click advertising Note: does not include sponsored brand video ads |
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PPC Sales | Total sales generated from pay per click advertising Note: does not include sponsored brand video ads |
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PPC Sales (Same SKU) | Total sales generated from Sponsored Product advertising where the customer bought the same SKU they clicked on Note: does not include sponsored brand video ads |
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PPC Units Sold (Same SKU) | Total units sold generated from Sponsored Product advertising where the customer bought the same SKU they clicked on Note: does not include sponsored brand video ads |
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% PPC | Percentage of sales generated from pay per click advertising Note: does not include sponsored brand video ads | PPC Sales/Sales ( ∑ PPC Sales) / (∑ Sales ) |
RoAS | Return on ad spend - the amount of PPC sales earned for every dollar spent on advertising Note: does not include sponsored brand video ads | ( ∑ PPC Sales) / (∑ Ad Spend) (displayed as an integer) |
ACoS % | Advertising Cost of Sale % - Percentage of sales spent on advertising Note: does not include sponsored brand video ads | ( ∑ Ad spend/ ∑ PPC Sales) * 100 (displayed as a percentage) |
ACoS $ | Advertising Cost of Sale ($) - Average amount spent on advertising for each PPC unit sold Note: does not include sponsored brand video ads | ( ∑ Ad Spend ) / ( ∑ PPC Units Sold ) |
Ad Spend | Total amount spent on advertising Note: does not include sponsored brand video ads |
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TACoS % | Total Advertising Cost of Sale % - Total Ad Spend/Total sales (PPC sales + Organic sales) Note: does not include sponsored brand video ads | ( ∑ Ad spend/ ∑ Sales) * 100 (displayed as a percentage) |
TACoS $ | Total Advertising Cost of Sale $ - Total Ad Spend/Total Units (PPC Units Sold + Organic Units Sold) Note: does not include sponsored brand video ads | ( ∑ Ad spend ) / ( ∑ Units Sold ) |
Ad Conversion Rate | Total PPC units sold divided by total advertising clicks Note: does not include sponsored brand video ads | ( ∑ PPC Units Sold ) / ( ∑ Ad Clicks ) |
Cost Per Click | Average cost per click for pay per click advertising Note: does not include sponsored brand video ads | ( ∑ Ad Spend ) / ( ∑ Ad Clicks ) |
Ad Impressions | Total number of times your ad was seen by a customer Note: does not include sponsored brand video ads |
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Ad Click Through Rate | The percentage of time a customer clicked on your ad Note: does not include sponsored brand video ads | ( ∑ Ad Clicks ) / ( ∑ Ad Impressions ) |
Ad Clicks | Total number of times your ad was clicked on by a customer Note: does not include sponsored brand video ads |
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FBA Inventory | Total inventory stored at Fulfillment by Amazon |
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Returned Units | Number of returns attributed to the return date (note: return attribution can be changed from return date to order date in account settings) |
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Returned Sales | Amount of returned sales attributed to the return date (note: return attribution can be changed from return date to order date in account settings) |
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Return Rate | Percentage of units returned allocated to their order date. Note: Return Rate % will increase as customers return units during the period where products are eligible for return. | ( ∑ Returned Units ) / ( ∑ Units Sold ) |